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Communications Strategist

Fully Remote

3 months ago
Not Specified

Related skills


Are you a strategic thinker? Do you have solid experience with content strategy, CRM, media planning and/or marketing automation? And can you see yourself defining world-class customer experiences and campaign architectures across the customer lifecycle for some of the world’s leading brands? Then you might be the Communications Strategist we’re looking for!


What your day will look like?


As a Communications Strategist, you will be part of the Experience Design & Communications Team, working on projects for global clients, gaining a thorough insight into their businesses. You will define customer journeys, trigger programs and experiences in all shapes and sizes with tasks that include:

  • Identifying gaps and opportunities throughout the customer journey and define how to fill/leverage them 
  • Defining cross-channel campaign architectures for both automated and calendar driven campaigns 
  • Planning of relevant content for always-on marketing 
  • Leveraging personalisation technology to deliver relevant experiences throughout the customer lifecycle. 
  • Working closely with creatives and UX designers to make your strategies come to life. 
  • Working closely with our Data Scientists to define triggers and experimentation frameworks 
  • Providing ongoing optimisation recommendations by leveraging consumer insights. 

As most of our clients are based outside of Denmark, you can therefore expect some travel activity as part of the role.


Who are you going to work with?


At our office centrally located in Copenhagen, you will join a tight-knit team where Strategists work side-by-side with creatives, UX Designers, Project Managers, Data Scientists and Developers. You will get plenty of opportunity to apply your expertise and experience while further developing your professional skillset. The working climate is geared towards letting great minds produce brilliant work.


What do you bring to the table?


The ideal candidate will be versed in CRM, loyalty, marketing automation, and omni-channel strategy. You can work on both a strategic and tactical level based on client needs, and always focus on how to deliver the best solutions. In short, you are ambitious with your strategic thinking and realistic in your approach to execution. In addition, you will ideally have:

  • 3+ years of CRM/media planning/marketing automation experience from an agency or client-side 
  • Experience with marketing automation platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze or HubSpot (or similar) 
  • A relevant degree from university, advertising school or similar 
  • Excellent writing and communication skills in English (all communication is in English). 

The job is based in Copenhagen, Denmark but for the right candidate, we are open explore remote positions. However, there will be a need for frequent visits to our headquarters in Copenhagen.


A leader in personalised customer experiences  


VML MAP is a world-leading Center of Excellence that helps large businesses humanise the relationship between the brand and the customer through hyper Personalisation at scale, Marketing Automation and CRM.


With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.  


A global network  


At VML MAP, we are always making room for more. We are 950+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities who collaborate closely to help our clients inspire and engage consumers on five continents.  


We are part of the global VML network with 20,000 colleagues in 90 markets.


At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

For more information, please visit our website, and follow us on our social channels via Instagram and  LinkedIn.

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