Social Media Lead

Who We Are

At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.

We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.

 

About the Opportunity

As our Social Media Lead, you'll report to OKX's Social Media Director and help us increase our global social footprint. You'll partner closely with Product Marketing, Events, Partnership, Content, and Brand Design on optimizing a variety of content buckets, and whatever the next content trend is for our social channels. Additionally, you will assist with a variety of social media initiatives to grow the business. This is a hybrid role based in Los Angeles, California. 

  What You’ll Be Doing

• Lead a global team of social media mavens and brief them to do their best work

• Manage 3-5 agency partners to create content that's effective, agile and crypto-forward

• Collaborate with GTM teams to publish product marketing content

• Daily content creation across all Twitter, TikTok, LinkedIn, Instagram, YouTube, Facebook

• Project manage multiple social media distribution requests, align expectations and prioritize editorial calendar

• Work with influencers to produce trending content across key social platforms

• Ability to travel within the United States and abroad to provide social coverage at major tentpole brand moments and / or events

• Partner with the brand team to bring brand moments to life in a creative way

• Prioritize social media distribution requests and expansion plans

• Assist leadership with corporate narratives

• Helping assist with other social team initiates, optimizations, and evergreen/trending content as we grow each channel

• Analyze key marketing metrics, especially social media analytics

What We Look For In You

• 7+ years experience in social media

• Strong copywriting skills

• Experience with visual creation

• Roll-up sleeve and get-stuff-done attitude

• Understanding of crypto products and/or trading

• Experience growing Twitter, TikTok, Instagram, Facebook, & Linkedin communities

• Experience creating engaging social media content

• Emotionally intelligent

• Leadership qualities - be able to prioritize right and align expectations effectively

• Ability and acumen to marry creativity with data

• Learner mindset

• Ownership mentality

• Close the loop on a task before proceeding to the next one

• Efficient project management

Nice to Haves

• Led influencer programs in the past

• Bilingual

• Multi-cultural

• Photography and video editing skills

Highlights of Perks and Benefits:

• Market competitive total compensation package

• Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)

• 401K with company contribution

• Paid Parental Leave

• Employee Referral Bonus Program paid in BTC

• Company Donation Match

• More surprises when you join!

The salary range for this position is $122,000.00 - $189,000.00. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.

OKX Statement:

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status.