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Digital Marketing Manager (1 Year Fixed-Term) (1612)

Fully remote

Added
3 months ago
Location
Type
Full-time
Salary
Not Specified

About SugarCRM

From the very beginning, SugarCRM had a unique vision: to offer a different kind of Customer Relationship Management (CRM). We pioneered the first commercial open-source CRM platform, and now, more than two decades later, are on a mission toprovide products and services thatmake the hard things easier for sales, marketing and customer service teams. In fact, we help mid-market businesses around the globe reach new levels of performance and predictabilityby letting our award-winning CRM platform do the work.

Our diverse group ofworldwideemployeesareunited and driven by a shared passion for our mission, culture,andvalues. We treat our employees like humans not line items and are building a culture where your work at Sugar helps fuel personal, professional and business growth – check out ourrecent‘Great Place to Work’certification that weareso proud of.Work/life fitand flexibilityfor our teammattersand together we pride ourselves on solving for our customers,always.What’s more, we are a Remote 1st organization, which means we empower everyone to do their best work from home, on the road, or anywhere in between.

If you're ready to grow your career and helporganizations grow betterandfaster, you've come to the right place. Find out more about ourSugarCRM careersand how you can become a part of our journey.

We are seeking a talented and experienced Digital Marketing Manager to join our dynamic Revenue Marketing Team for a fixed term of 1 year. As a Digital Marketing Manager, you will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness, increase website traffic, and generate qualified leads via improving organic search traffic, optimizing our international websites, and implementing effective account-based marketing strategies on a global level. Your expertise will play a crucial role in elevating our online visibility and expanding our reach in international markets.

Responsibilities

  • Global Digital Strategy: Help develop, implement, and manage comprehensive digital marketing strategies to achieve company objectives and growth targets. Collaborate with cross-functional teams to align digital efforts with overall marketing and business goals.
  • SEO Strategy: Help develop and execute effective SEO strategies, best practices and guidelines for international websites to improve organic search rankings, increase website traffic, and drive relevant leads. Conduct keyword research, competitor analysis, on-page optimization, and technical SEO enhancements to boost search performance.
  • International Websites: Help oversee the management and optimization of our international websites. Collaborate with regional teams to ensure website content is culturally relevant and aligned with local market preferences.
  • Account Based Marketing (ABM): Develop and implement account-based marketing strategies for key target new logo accounts on a global level. Collaborate with sales and marketing teams to identify high-potential accounts and create personalized marketing plans to engage and convert them.
  • Conversion Optimization: Help identify areas of improvement in the user journey and implement strategies to optimize website and landing page conversion rates. Conduct A/B testing and analyze user behavior to drive continuous improvement.
  • Collaboration: Work closely with the regional marketing teams, content team, and web developers to align SEO efforts with broader marketing initiatives and business objectives.
  • Web, SEO and ABM Reporting: Utilize web, SEO and ABM tools and analytics to monitor and report on key performance indicators (KPIs), providing insights to stakeholders and making data-driven recommendations.
  • Basic Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven work experience as a Digital Marketing Manager or in a similar role.
  • In-depth knowledge of digital marketing channels, including SEO, SEM, ABM, website strategy, social media, email marketing, content marketing, and display advertising.
  • Demonstrable experience in developing and implementing successful digital marketing strategies.
  • Strong analytical skills and data-driven mindset to make data-backed decisions.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Experience in managing and optimizing international digital marketing campaigns, considering regional preferences and cultural nuances.
  • Understanding of content localization and translation strategies.
  • Strong project management skills with the ability to handle multiple tasks and deadlines.
  • Excellent communication and collaboration skills to work effectively across cross-functional teams.
  • Exceptional Qualifications

  • Advanced degree or relevant certifications are a plus.
  • Experience with SugarCRM, SEMRush, Google Analytics, Triblio, Leadforensics and SalesLoft a plus.
  • Expected salary range, depending on experience.

    Additional Information

    We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.

    Benefits and Perks:

    Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:

    - Health &Wellness Reimbursement Program

    - Educational Resources - Career & Personal Development Program

    - Travel discounts

    - Bike leasing program option

    -We are a merit-based company with many opportunities to learn, excel and grow your career!

    #LI-Remote

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