22 March, 2023 | Full-Time

Senior Growth Marketing Manager

At Utrust we're looking for a Senior Growth Marketing Manager to join our team.

About the job

As a Growth Marketing Manager, you'll build foundational capabilities and infrastructure to unlock growth across all products and segments. This role is a management role, within the Marketing team. You’ll have a high degree of ownership as you’ll: 1) lead & manage growth team, 2) work cross-functionally with marketing, product, sales and engineering teams to understand the user pains & gains, support research projects, and help design and launch new products/features.

You’ll own the B2C & B2B marketing strategy, roadmap, and execution of key growth product initiatives focused on, but not limited to scaling our A/B testing infrastructure, tools for conversion optimization and our product engagement suite.

Will be responsible for

  • Develop and own a growth strategy to acquire new customers by defining the target market, identifying personas, and aligning them to the most efficient acquisition channels & brand marketing strategy;

  • Leading experimentation along with data-driven decision-making when it comes to Product Launch & Marketing Campaigns;

  • Define tactics and growth initiatives to meet product marketing KPIs;

  • Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn;

  • Increase engagement via case studies, frequency, intensity, and feature adoption. Determine casual, core, and power users and create a retention chart to view average retention per cohort over time;

  • Identify the necessary tooling and complete integrations to achieve those goals;

  • Define, create and develop new strategies to identify, attract and drive buyers to onboarded merchants;

  • Work closely with Performance Marketing specialist to experiment & achieve needed results, as well as other marketing roles to define products’ USPs, translate to storytelling for the intended audience and regularly test and iterate to ensure it resonates;

  • Collaborate with other departments to identify opportunities for growth example: with Customer Success team to understand user pain points and define plans for improvement & growth;

  • Define epic and user story requirements and acceptance criteria for both technical and non-technical requirements;

  • Own the processes to ensure that all sales channels are enabled with up-to-date product training and collateral;

  • Keep an eye on the market trends and competitive products to sustain the product-market fit;

  • Specify and manage research projects as necessary to identify growth opportunities beyond existing markets;

  • Recognize and communicate risks/concerns and market opportunities;

  • Build a detailed understanding of existing and target markets in relation to company products.

    The successful applicant should have:

    • 4+ years of growth marketing experience working with product or marketing teams;
    • 2+ years of management experience (minimum 4 team members);
    • Minimum 2 years of DeFi experience;
    • A good understanding of growth loops and various marketing automation domains including email, push, paid growth etc
    • Substantial Growth & Product experience in a DeFi environment;
    • Strong knowledge of the blockchain space and digital currencies;
    • Strong understanding of the operational and commercial drivers within a technology environment;
    • Proven ability to support full lifecycle product management;
    • Proven ability to define marketing strategy and plans and manage marketing communications teams in order to deliver across traditional and digital channels;
    • Demonstrable budget management and planning experience;
    • Comfort with generating ideas, researching potential product extensions, or experimenting with new ideas;
    • Curiosity and passion to constantly learn new things;
    • Experience building fintech or DeFi product is a plus.

      What we offer:

      • An incredible and passionate team of experienced people that share the passion for disruptive technology and vision of a new digital payments landscape;
      • Remote-first culture;
      • Flexible work schedule (we want you to accomplish the best work of your life - that means working to your strengths, and adjusting your own working hours);
      • Onboarding kit (this will include everything you need, including a home office setup);
      • Growth Budget (we will allocate funds specifically for you to work on personal development);
      • Company Culture (We aren’t just another fintech company. We really want to change the world. This means we have values, and we take them seriously);
      • Internal Projects (all our team is encouraged to be proactive and to start and work on independent projects. Focus on growth. Focus on impact.);
      • Company paid retreats;
      • All-hands sessions and heartbeat communication (We put our people first. These are 100% transparent and we want everyone to participate).

        Sounds like you? Great!

        Apply for the job

        Do you want to join our team as our new Senior Growth Marketing Manager? Then we'd love to hear about you!

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