Performance Marketing Senior Associate

At AstroPay, we believe in empowering people to reach their full potential and to be part of an innovative and forward-thinking company. Our goal is to provide a cutting-edge online payment solution that goes beyond just a traditional wallet. We are dedicated to creating a dynamic and challenging work environment that fosters creativity, innovation, and a strong sense of community among our team.

Our multinational and multicultural team is made up of talented and motivated individuals who are passionate about delivering the best possible experience to our customers and users. We value teamwork, collaboration, and a can-do attitude, and we’re always looking for new talent to join our growing company.

If you’re looking for an exciting opportunity to work with a dynamic and innovative company, AstroPay is the perfect place for you. With our entrepreneurial spirit and drive to succeed, we offer an environment where you can grow both personally and professionally. Join us today and be part of our mission to revolutionize the online payment industry.

Primary Responsibilities & Expectations:

• Paid Media Campaign Management: Execute and manage paid media campaigns across various platforms, including Google AdWords, Meta, TikTok, and Twitter.
• Innovation in campaign strategy: Innovate and propose new campaign strategies and tactics to stay ahead of market trends. This requires keeping abreast of industry developments, testing new platforms, and adopting cutting-edge marketing technologies
• Partner and Provider Engagement: Engage in continuous communication and relationship building with key paid media partners and providers; aligning their services with our campaign goals.. 

• Monitoring and Optimization: Monitor key performance indicators (KPIs) daily. Use data to make informed decisions and optimize campaign performance continually
• CRM Tool Proficiency: Using Braze or equivalent CRM tools for engaging customers across various touchpoints. This involves crafting personalized communication strategies and segmenting audiences for targeted messaging.

Core Competencies and Skills:

• Google Ads and Meta Proficiency: Proficient in Google Ads and Meta advertising platforms, with a deep understanding of their features, targeting capabilities, and optimization techniques to drive campaign success.
• Collaborative Teamwork: Strong collaboration skills to work effectively with cross-functional teams, ensuring paid media strategies are integrated and aligned with the overall marketing objectives and company goals.
• MMP Expertise: Expertise with Mobile Measurement Partner (Singular) for monitoring and attribution  of campaign performance
• Analytical Proficiency: Advanced analytical abilities to monitor campaign performance, interpret data, and execute data-driven optimizations.
• A/B Testing Experience: Experience conducting A/B testing to compare campaign variables, identify high-performing elements, and apply learnings to further optimize campaign results.