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French Marketing Lead

Fully Remote

Added
12 days ago
Location
Type
Full-time
Salary
Not Specified

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Who we are

We're building a prayer and meditation app. One that is authentically Christian and Catholic, while at the same time a resource for anyone looking to grow deeper in a relationship with God. We believe that people are hungry for peace, and that there is no surer way to find it than by learning to sit in silence with Christ: “Come to me, all you that are weary and are carrying heavy burdens, and I will give you rest” (Mt 11:28).

Our goal is to build something truly great. Something that combines the beauty of the Church’s spirituality with world-class product and content execution.

We launched the app in December of 2018 and have been blown away with the incredible growth & traction. Hallow has been downloaded over 15 million times with over 250,000 5-star reviews. We're blessed to be backed by some of the best mission-driven investors in the world and are excited to build out the team to help a lot more folks grow closer to God.

We are a startup. We move quickly and take big swings. We are a small and fast moving team and each person is responsible for making an impact. It is hard work, but also deeply meaningful. We’d be honored & humbled if you’d consider joining us.

Tldr: We're looking for a bilingual English/French candidate who is a native speaker of French to help lead our French marketing operation.

What You'll Do

  • Work directly with the Marketing Team: As French Marketing Lead, you'll be working directly with and reporting to our Europe Marketing Manager. You'll also work cross-functionally across marketing, design, and our international pods to ensure alignment in social, LCM, Influencer, Brand, and International growth.
  • Scale Paid Social: Your primary and most important goal is to support the Europe Marketing Manager through optimization and scaling of our current Paid Social (Facebook and TikTok). You'll be an expert executioner with creative, audiences, and deep knowledge of these platforms.
  • Expand Paid Search: You'll lead and manage Google and Apple Search efforts to optimize our current framework and find new methods and tests to drive better efficiency and more scale.
  • Manage Creative Pipeline: You’ll assist the Europe Marketing Manager with influencer relationships as we continually upgrade and round out our library of influencer-created content and user-generated content (UGC) to drive efficiency across our acquisition channels.
  • Expand Paid Display Platforms: You'll lead and manage display platforms like programmatic DSPs and campaigns in Google Ads to optimize our current framework and find new methods and tests to drive better efficiency and more scale. You'll also expand our strategies on new display-like platforms such as OTT, CTV, etc.
  • Channel Diversification: Outside the above, you'll have the opportunity to test new channels, avenues, and strategies to grow Hallow and our user acquisition efforts.
  • Social Media and Lifecycle Marketing: Secondary to your primary focus on paid media, you will also assist in running our day-to-day presence across our French social media accounts, communicating with our user base, and driving growth through engaging social content. Finally, you’ll assist in executing our marketing strategy across lifecycle marketing (LCM) channels (Email, Push, and SMS) for our French markets. You’ll work on copywriting, translation, transculturation, and helping to navigate best practices/cultural differences in these markets for all our marketing communication.
  • What You'll Love

  • Mission: This work is incredibly humbling. Everyday we hear amazing stories and we get the pleasure of working on something that’s impacting lives.
  • Ownership: You’ll play a central role in crafting and executing strategy for our entire French market. This will be a part-time role for at least the remainder of 2024.
  • Growth: You’ll be a part of the startup journey from the beginning. Over the next couple of years we plan to expand the company significantly and we’ll need your help to set the tone for how we will expand the app across the French-speaking world.
  • Flexibility: Hallow HQ is in Chicago but our preference is that this role is based in the EU. We want our staff to be close to the people we are reaching! However, this role will also require some late afternoon/early evening work in order to maximize overlap with the U.S. Central Time Zone.
  • This position is a part-time, contract role with no additional benefits offered. The actual amounts could be anywhere within the stated range, dependent on experience.

    Additional Information

    We are honored that you'd consider joining the team and look forward to connecting with you.

    Best,

    Alex at Hallow

    CEO & Co-Founder

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