Product Marketing Manager

About Us

CipherHealth is an award-winning digital patient engagement company committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and superior services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.

CipherHealth’s automated, scalable platform empowers healthcare organizations to drive meaningful conversations among patients, provider staff and caregivers, regardless of care setting, thereby achieving new standards for patient care and accelerating the digital transformation of the industry. 

Product Marketing Manager

Product Marketing serves as glue that binds our product strategy with our go-to-market approaches in order to drive success and exceed our growth targets across sales and customer marketing.  

As Product Marketing Manager, your primary objective is to drive awareness and growth of CipherHealth across our key segments by devising and executing targeted campaigns in alignment with Growth Marketing. You will contribute to a variety of marketing initiatives, including product launches, growth campaigns, sales enablement, and branding.  With equal parts Product Marketer and Storyteller, you will help develop the positioning, messaging, and go-to-market strategies for our solutions by building a compelling narrative that will resonate with our primary customer groups and differentiate CipherHealth from the competition. 

Reporting into the Director, Product Marketing, you will be an essential part of the marketing team and collaborate regularly with our product, sales, clinical and customer success teams to ensure proper product/market fit for our solutions in a dynamic market.  You’ll play a critical role in building the go-to-market strategies for our products and positioning our products in simple, compelling and convincing ways to differentiate us in the market. 

A key aspect of this role is the ability to think outside the box and create new and interesting ways to reach potential clients and keep current customers engaged. The ideal candidate is highly organized, extremely detail-oriented, passionate about his/her work, and a self-starter. The ideal candidate understands how to analyze and understand key market segments, elicit customer insights, identify new areas of opportunity and develop innovative strategies for increased market penetration and expansion.

Key Responsibilities

• Contribute to the overall marketing strategy and company messaging
• Drive the external launches of net-new products and updates to existing products aligned with the product roadmap
• Project manage GTM execution for launches 
• Partner directly with the Demand Generation team to develop campaigns and plays to increase awareness and drive qualified leads to the Sales Team 
• Maintain detailed customer/prospect personas with pain points, messaging strategies, and where each persona fits in the buying process for the product
• Partner with the Enablement Team to ensure sellers are equipped with the proper artifacts and tools to always win with prospects and retain/renew/upsell customers
• Assess the overall effectiveness of the marketing launches in coordination with Marketing Ops that support our products on an ongoing basis and recommend improvements and changes
• Contribute to developing a content plan and creation of deliverables, including case studies, blogs, infographics, social media, and other materials in support of campaigns and plays  
• Support competitive intelligence research, developing profiles and differentiating messaging to articulate CipherHealth’s value
• Ensure customer focus by collaborating with Growth and Product Management to bring the voice of the customer into marketing launches and deliverables  

Requirements

• 5 – 7 years product marketing experience (B2B)
• Understanding of and experience working in the healthcare space highly desirable
• Excellent written and verbal communication skills and visual storytelling
• Proven success in executing multi-channel campaigns
• Should be a proactive self-starter with the ability to work independently
• Ability to handle multiple projects at once, with multiple stakeholders, and getting products/features launched on-time
• Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments
• Self-motivated and doesn’t wait for prescriptive direction
• Capable of working in a fast-paced, dynamic environment
• Detail and results oriented 
• ROI-tracking skills, able to prove what is—or isn’t—working

Nice-to-Haves

• Trained in Pragmatic Marketing or other similar methodology
• Familiarity with with ABM marketing practices and processes
• B2B enterprise and SaaS experience

Don’t meet every single requirement?

At CipherHealth, we believe every candidate is unique and are dedicated to building an inclusive workplace. If your past experience doesn’t align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate!You will never be asked to conduct a text message interview, submit payment or share financial information to participate in our interview process. All emails from CipherHealth will come from "@cipherhealth.com" email addresses. Any emails from other email addresses are scams. If you suspect that you've been contacted by a scammer, we recommend you cease all communication and contact the FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you've received from CipherHealth recruiting, forward it to careers@cipherhealth.com.

How We Invest In You

• Compensation: Competitive/equitable salary, bonus or commissions, and equity -
  • Base Salary Target for this role: 100,000 - 110,000
• Healthcare that begins on your first day:
  • Generous company-funding of our health, vision, and dental plans (most individual plans are of no cost to you for the monthly premium)
  • HSA/FSA plans
  • Short and Long-Term Disability
  • Life and Personal Accident Insurance
  • $40 monthly wellness stipend you can use towards any wellness, fitness, and wellbeing purchases
  • Weekly virtual yoga classes
  • Employee Assistance Program (EAP)
  • Adoption Assistance
• Retirement: 401(k) at three months of employment — with a match upon enrollment!
• Time away:
  • Discretionary PTO + 13 paid holidays
  • Parenthood: Competitive paid parental leave and flexible return to work policy
• Recognition:
  • Generous Employee Referral Program - earn cash for each employee referral that is hired
  • Yearly Cipher-versary stipend
  • Ci-Phives - receive public kudos and gift cards from peers and managers
• Culture:
  • CARE2 Values
  • Bi-Weekly All Hands Meetings
  • $30/employee monthly “Fundowment” for team bonding events
  • Employee Resource Groups such as Rainbow Room and BIPOC Group
  • Yearly donations to organizations that contribute to a more equitable world
  • Weekly Lunch & Learns and robust onboarding / training programs
  • Remote-first team: $50 per month reimbursement in your check for WFH expenses
  • You’ll receive a new Macbook laptop, other hardware, and company swag upon hire