Senior Content Marketing Manager

In your role as Senior Content Marketing Manager, you’ll develop and execute a comprehensive content strategy that not only supports and extends our marketing initiatives but also drives demand generation in both the short and long term. 

You'll immerse yourself in understanding our audience, our platform, and what sets us apart. Armed with these insights, you'll produce a variety of content, including blogs, white papers, infographics, and social media content, all while ensuring alignment with our brand's voice and business goals.

From ideating to distributing content and analyzing its performance, you'll oversee the entire content lifecycle. A key responsibility in your role will be to manage projects efficiently, ensuring that we not only meet our deadlines but also deliver content that is impactful and of high quality.

• Create a variety of content forms including, but not limited to, blogs, white papers, infographics, and social media content that aligns with our brand's voice and business goals.
• Develop and execute SEO-optimized content to enhance our online presence, improve search engine rankings, and drive organic traffic. 
• Develop targeted email marketing copy and campaign materials that support Account-Based Experience (ABX) strategies, ensuring personalized and engaging content delivery to key accounts and segments.
• Produce and manage webcasts and live streams to engage prospects and customers.
• Collaborate with cross-functional teams to produce relevant content that meets the needs of both key stakeholders and our audience.
• Manage the editorial calendar and organization workflows to ensure a consistent, timely flow of engaging content.
• Analyze content performance metrics to refine strategies and report on the effectiveness of content marketing efforts.

• Domain expertise, with general knowledge of the cybersecurity industry and nomenclature.
• Demonstrable experience crafting content and messaging related to vulnerabilities and cyber research.
• Ability to collaborate with highly technical team members to quickly translate their ideas and insights into meaningful, well-written content.
• Exceptional writing and editing skills, with a sharp eye for detail and a creative mind to produce innovative content.
• Strong project management skills, capable of leading content projects from conception to completion within a fast-paced environment.
• Excellent communication and collaboration abilities, comfortable working with team members across different departments and levels.
• A solid understanding of SEO principles, content categorization and structure, content development, distribution, and measurement.
• Experience with marketing automation tools and analytics platforms to measure and optimize content effectiveness.

Salary Range: runZero values transparency in the hiring process. According to our market data, we’re expecting this role to come in at a salary of about $140,000 plus stock options. We know that the talent market is always in flux, so please let us know if you believe we have advertised this role at the wrong salary band. 

For more information on what it's like to work at runZero, please visit our employee spotlight page!