PeopleFun is an award-winning creator of mobile games for players across the globe. We are part of AppLovin, a publicly traded company, with world-class projects, resources, and infrastructure. PeopleFun is a Dallas-based game studio founded and led by game industry veterans, where game developers thrive on collaboration, creativity, teamwork, and fun. Our games are played by over 25 million players each month, and we have a number of exciting mobile games in development to fuel the future growth of PeopleFun.

We believe in bringing

People together through Fun by creating the best in class social features and communities in our games that enables our players to engage deeply with other players. Secondly we endeavor to bring our studio teammates together by creating the very best game teams that foster healthy collaboration, incredible productivity, and life-long professional relationships.

Candidates who reside or will reside in the following locations are eligible for this role: California, Colorado, Florida, Georgia, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, and Washington State.

Job Summary

PeopleFun is seeking a dedicated and passionate Lead Level Designer to join our growing Casual Games team. You should be adept at crafting engaging levels that balance difficulty and enjoyment, with a clear understanding of how level design impacts retention, IAP conversion, and overall LTV. Your role will also encompass defining and executing level design strategies, mentoring junior designers, and evaluating and improving our level creation tools.

Responsibilities

Define the standards of good level design across our casual games portfolio, ensuring levels are fun, unique, and memorable.

Design and optimize engaging levels for our titles, ensuring a balance of difficulty that aligns with our product strategy.

Utilize data-driven approaches to prioritize level adjustments and designs, collaborating closely with Data Analysts and Product Managers.

Develop strategies to influence KPIs through level design, such as increasing in-app purchases and retention by adjusting level difficulty.

Analyze game mechanics, level tempo/pacing, and player interactions with game elements to understand their impact on player behavior.

Identify gaps in current level tools, proposing improvements to our level development pipeline with an emphasis on rapid A/B testing

Mentor junior level designers, growing the level design talent in the studio.

Collaborate effectively with cross-functional teams including artists, engineers, and QA to ensure levels are of the highest quality.

Comfortable with proactively navigating analytics tools to review and interpret data on conversion, ad revenue, retention, churn, and engagement.

Requirements

5+ years of professional game design experience, with a focus in designing levels for free-to-play casual mobile puzzle games

Strong analytical skills with experience using data to inform design decisions and prioritization.

Excellent collaboration skills; able to work effectively with cross-functional team members including data analysts, product managers, and other designers.

Proficiency with level editing tools and game engines, particularly Unity.

Passionate about mobile gaming, with a deep understanding of the casual mobile puzzle game genre.

Desired Qualities

Familiarity with data visualization tools like Tableau.

Demonstrated portfolio showcasing excellent level designs and playable game samples.

Demonstrated ability to efficiently manage time and priorities and work with minimal management.

Additional Information

PeopleFun provides a competitive total compensation package with a pay for performance rewards approach. The expected base pay range for this [CA based or North America based] position is $140,000-$165,000. Base compensation at PeopleFun is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical and other benefits.

Benefits

Medical/Dental/Vision Insurance

Performance Bonuses

401K Match Policy

Flexible PTO Policy

Wellness Stipend

Free Lunch each Friday

Generous ParentalLeave & Family-Friendly Culture

Annual Credits for Professional Development & In-App Purchases

PeopleFun is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant

here.