Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

The Head of Marketing Planning & Integration will be responsible for driving planning and program excellence across our marketing teams and initiatives that will support and increase informed collaboration with global and regional marketing teams across Xero. This role will have ownership of key planning and operating models that allows Xero to deliver effective marketing programmes to achieve our commercial goals

-- Drive an effective marketing planning approach that ensures seamless execution and achievement of our marketing goals and objectives, capacity planning, budget management,measurement andincluding any necessary tools, systems and processes

-- Ensure key stakeholders have visibility of real-time plans at any time with corresponding performance status

-- Dynamic process enabling rapid (real time) response to opportunities and to manage poor returning investments

-- Ensure Xero develops and deploys excellence in; the measurement and management of marketing investments

-- Identifying any plan gaps versus our goals and working with teams to close those gaps

-- Identifying opportunities to consolidate or streamline initiatives and collaborating with relevant teams to explore and execute

-- Driving cross marketing programs and initiatives to ensure positive outcomes and seamless execution to maximise customer value

What you’ll do

Lead and support a team of marketing program integration specialists

Provide strategic and operational leadership on the design, management, governance, measurement and adoption of marketing planning and integration models created

Enable marketing teams to ensure adoption of best practices planning approaches

Lead EGM and XLT level reporting for regional and other marketing teams

Drive the consultation, collaboration and engagement across the key impacted teams, including leadership buy-in, and engaging other resources as required

Identify challenges or opportunities where we are likely to miss targets and/or there is an opportunity to improve effectiveness or impact of marketing activity and work with relevant teams to address and action

Responsible for the ongoing process to support maintenance of plans ensuring real time accuracy and credibility

Drive cross marketing programs and initiatives to ensure positive outcomes and seamless execution to maximise customer value

Pilot projects where required, to establish learnings prior to broader implementation

Manage communications, education and training required to implement and maintain planning and integration models, maintaining accuracy of content in resources supporting this

Success looks like

Most effective deployment of marketing spend and initiatives that is reasonably possible

Accurate and accessible real time view of previous, current or future marketing activity across all relevant stakeholders

Achievement of marketing goals through effective planning, gap identification, ongoing improvements and resource support from program integration specialists

Effective and efficient implementation of cross marketing initiatives, with strong project management, collaboration, documented learnings and results

What you’ll bring with you

Critical competencies:

A pragmatic and structured thinker with the personal confidence and presence to be able to interact and influence effectively with both executive management and highly skilled individual contributors

Creative change driver, never wanting to settle for good enough or the status quo

Curious, resourceful, and analytical with a big picture mindset

Collaborativewith high business acumen and very comfortable with ambiguity

Ability to quickly build trusted and effective relationships across the business

Optimistic and organised, able to pivot quickly based on shifting priorities without dropping the ball on important but not urgent programs of work

Excellent interpersonal skills with the ability to contribute meaningful and accurate advice

Takes #ownership of problems and executes a pragmatic and collaborative approach to their resolve

Experience:

Previous marketing and project management/program implementation experience

Experience developing, running and maintaining marketing planning rhythm and artefacts to ensure cross functional alignment

Proven experience collaborating and building trust and effective working relationships with stakeholders across all levels of the business

Proven ability to influence outcomes at a range of levels from individual contributor to executive level leader

Experienced with managing confidential information with integrity and diplomacy

Strong skills in business delivery

10+ years experience

Additional Information

Why Xero

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully.At Xero we embrace diversity and inclusion and value a #challenge mindset.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

Xero is an NZ Immigration Accredited Employer and Rainbow Tick certified too.