Summary

The Marketing Operations & Technology Manager will lead and drive the Marketing Technology strategy, evaluating current processes to define the technology stack needed to support current operations. Work with marketing leaders and marketers to develop process and technology requirements in accordance with industry best practices and marketing technology landscape and vendor capabilities. Partner across Marketing Operations team develop data flows and platform integration requirements to enable best-in-class execution and improve data attribution to maximize ROI and marketing performance/business insights. Works with selected/implemented vendors to develop onboarding plans and successfully implement new technology and processes with marketers.

Work Location: Remote

- Fluent, Bi-lingual (Spanish and English): Please submit a resume in English to be considered for the role. interviews will be held in English.

- Role can work remotely in the states ofCiudad de Mexico,Jalisco, Nuevo Leon, Aguascalientes, Queretaro, Estado de Mexico and Puebla.

- This opportunity is a permanent remote job, but you need to be based in Mexico at one of the above locations.

Responsibilities

Manage and forecast the technology roadmap needed to enable marketing execution

Continuous monitoring of leading-edge technologies available in the market

Work with leaders to develop marketing technology strategy and roadmap, clearly communicating incremental capabilities and business benefits that tie back to Marketing Operations and organizational KPIs

Work across marketing technology ecosystem inclusive of technologies such as CRM, marketing automation, predictive analytics, 3rd party data providers, data orchestration and management solutions, webinar and event platforms, etc. 

Drive specification and serve as the marketing expert to support the Integrated Technology Solutions (ITS) team

Provide guidance and directions to BI analysts to perform studies on customer behavior that are needed to design marketing programs

Aggregate and synthesize global marketing reporting, process and technology capabilities, and gaps to improve performance liaise with Sales Operations and internal I.T. to ensure the Martech roadmap is supported by key business stakeholders 

Partner with procurement/sourcing and finance to select best-fit vendors and secure optimal pricing for Rackspace to drive the greatest ROI

Ongoing audit of tools and capabilities including sunsetting technology that isn't driving anticipated ROI

Enable the company to implement a Customer-Centric marketing approach (tied to the customer journey) and aligned to the industry benchmark on Connected-CRM and Modern Marketing 

Knowledge

Previous experience with Marketing (Programs, Campaigns or Online) and leadership/management positions

Strong knowledge of data sets and analytical data insights, Marketing Technology & Systems

Expertise with CRM, Marketing Automation, Database software packages

Expert on Microsoft Excel

Outstanding organizational and interpersonal skills

Outstanding presentation skills

Ability to apply knowledge and best practices to contribute to development of company objectives and principles and to achieve goals in creative and effective ways

Advanced C-Level communication

Education/Experience:

Bachelor’s degree in business, marketing, technology, or related field required. MBA or Master in Marketing/Technology is desired. High school diploma or equivalent required.

Requires a minimum of 10 years of related experience in marketing data analysis, campaigns, operations, automation, and/or other related functions

Additional Information

- Fluent, Bi-lingual (Spanish and English): interviews will be held in English.

- Role can work remotely in the states ofCiudad de Mexico,Jalisco, Nuevo Leon, Aguascalientes, Queretaro, Estado de Mexico and Puebla.

- This opportunity is a permanent remote job, but you need to be based in Mexico at one of the above locations.

#LI-AW1

#LI-Remote

About Rackspace Technology

We are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.

More on Rackspace Technology

Though we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.

Rackspace

Marketing Operations & Technology Manager (Remote in Mexico)