We seek a passionate and experienced Franchise Marketing Manager to join our growing team. In this role, you will be key in developing and executing a go-to-market strategy to attract and convert multi-location businesses and franchises to use ACHQ, ActiveCampaigns’s franchise product.
What your day could consist of:
Conduct in-depth market research to understand the marketing challenges multi-location businesses and franchises face
Develop ideal customer profiles and key target segments within the franchise and multi-location business space
Develop and execute a comprehensive go-to-market strategy for the franchise and multi-location business segment, including lead generation, content marketing, and partnership development
Create targeted content (case studies, blog posts, webinars) that resonates with franchise audiences and effectively communicates ACHQ’s value proposition
Manage and participate in industry events and webinars to build brand awareness and generate leads among franchises
Collaborate with the Sales team to develop and deliver sales presentations and marketing collateral specifically tailored to the franchise audience
Stay current on the latest franchise marketing and marketing automation technologies trends and innovations
Analyze marketing campaign performance and recommend data-driven strategies for optimization What is needed:
4+ years of experience in B2B marketing
Strong focus on franchise marketing or the multi-location business sector required
Proven track record of developing and executing successful go-to-market strategies
Deep understanding of the unique marketing challenges faced by multi-location businesses and franchises
Experience creating targeted content (case studies, blog posts, webinars) for a B2B audience
Excellent communication and writing skills, with the ability to tailor messaging to different audiences
Experience with marketing automation platforms a plus
Strong analytical skills and the ability to translate data insights into actionable marketing strategies
A passion for marketing automation and its potential to empower multi-location businesses
ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a location-based pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location. Candidates may also be eligible for other role-specific compensation such as equity, an annual performance bonus, or other incentive compensation depending on the role.
