Company Overview:
FastSpring is the world’s leading ecommerce platform for software and SaaS companies. At FastSpring we are on a mission to democratize the software space by partnering with growing software companies to strategically enhance the selling of their products and compete on the global stage. Our product hosts over 10 million transactions per year, powering sales growth for more than 3,500 companies in over 200 countries, using every major currency.
We are an Inc. 5000 honoree, noted as one of America's fastest growing companies, with recognition of numerous additional workplace awards. Backed by AKKR, we are already profitable and have an engaged culture with remote staff globally and offices in Santa Barbara, Amsterdam, Belfast, and Halifax.
We are committed to building an inclusive work environment and invest in our employees by promoting growth and development across every level. As a team, we are business professionals who are globally-minded, customer-focused, and driven to innovate.
The Position:
The Marketing Operations Analyst will be the go-to operations person for the Marketing team, and will report to the Director of Growth Operations. This person will be the admin for our marketing automation platform (Marketo) and is responsible for the optimization of the rest of the marketing technology stack. You will also have a passion for enabling marketing and sales teams with actionable insights and reports that ultimately lead to revenue growth.
This is an individual contributor role that will be key for enabling the marketing team with data to make decisions to increase revenue. This includes attribution, campaign influence, funnel trends, forecasting, and other activities.
Responsibilities:
- Ownership of tactical campaign execution in Marketo.
- Responsible for daily hands-on work including email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
- Maintain current Marketo integrations with various platforms and assist in the integration of additional platforms.
- Understand the framework of campaigns, lead routing, list uploads, and data management between sales and marketing systems.
- Measure and analyze campaign effectiveness including email and conversion metrics.
- Design campaign workflows: validation rules, triggers, alerts, and automated responses.
- Own our List Building and Enrichment program, including management of database researchers.
- Proactively improve nurture strategy and tactics for operations excellence and ROI.
- Own and contribute to our knowledge base of processes and how-to docs.
Skills & Experience:
- 1-3 years working with Marketo
- 1-3 years working with Sales, Marketing, or Customer Success
- 1-3 years using Salesforce as a user or administrator
- Marketo Certified Expert preferred
- Strong project management skills
- Strong communications skills
- Ability to independently evaluate opportunities for improvement, and recommend process improvements
$80,000
—$112,000 USD
About the Company
FastSpring is the trusted ecommerce partner for companies that sell software around the world. With FastSpring’s full-service ecommerce solution, you can sell more, compete big, and stay lean. Founded in 2005, FastSpring is a privately owned company headquartered in Santa Barbara with offices in Amsterdam, Belfast, and Halifax. For more information, please visit https://www.fastspring.com.
FastSpring is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer. Candidates are considered for employment with FastSpring without regard to their race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, veteran status (specifically status as a disabled veteran, special disabled veteran, Vietnam Era veteran, recently separated veteran, armed forces service medal veteran, or other protected veteran) or other classification protected by applicable federal, state or local law.
