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Senior Brand Strategist

Hybrid

Added
2 months ago
Location
Type
Full-time
Salary
Not Specified

Related skills

branding

Come build The Disney of the 21st Century with us! ๐Ÿš€

At Inkitt, we believe every author should have an equal opportunity to succeed. Our mission is to discover hidden talents and turn them into globally successful authors. Traditional publishing often leaves authors behind with human editors responsible for selecting books fit for publication. Inkitt is a pioneer at the forefront of data-driven publishing. By inventing an algorithm which analyzes users' reading behavior to identify hits, we have removed subjectivity from the traditional publishing equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed ๐Ÿ”Ž

Are you a builder? We are looking for thechange-makersof the world; the people who build the blueprint anytime they are unsatisfied with the status quo.Come build The Disney of the 21st Century with us by developing our books, audiobooks, creation of games, TV shows and movies!

What you'll do

  • Provide guidance and training to internal teams to ensure consistent adherence to brand guidelines, fostering a brand-centric culture within the organization
  • This individual will be responsible for creating and clarifying brand inputs to brand architecture, brand identity, product and feature roadmaps, and campaign development to positively shift perceptions, influence desired customer behaviors, and grow our business
  • Develop and implement comprehensive brand strategies to enhance the company's global market positioning and achieve business objectives
  • Conduct thorough market research to understand industry trends, competitor activities, and consumer insights, translating findings into actionable brand strategies
  • Define and articulate the brand's unique value proposition; ensuring consistent messaging across all channels and touch points to build a strong and cohesive brand identity
  • Collaborate with cross-functional teams; including marketing, product development, and business development to align brand strategies with overall business goals and ensure consistent brand representation
  • Drive brand innovation by identifying opportunities for differentiation, staying ahead of market trends, and implementing creative solutions to set the brand apart in the industry
  • Assess opportunities or challenges for our brands that result from changing conditions in the category or the world at large and make related recommendations
  • Develop and enforce brand guidelines to maintain a consistent visual and verbal identity, ensuring all communications align with the brand strategy and standards
  • Build and maintain relationships with internal and external stakeholders, ensuring a shared understanding of the brand vision and fostering brand advocacy
  • Establish key performance indicators (KPI's) to evaluate the effectiveness of brand strategies and campaigns, providing regular reports and insights for continuous improvement
  • Who you are:

  • 5+ years of experience
  • A proven track record of bringing creative and innovative ideas to the table, fostering brand differentiation and resonance in the market
  • Solid analytical skills to interpret data, derive meaningful insights, and use metrics for informed decision-making
  • Exceptional written and verbal communication skills to articulate brand messages effectively and maintain consistent brand communication
  • A creative mindset with the ability to innovate and differentiate the brand in a competitive environment
  • Deep understanding of the target audience and a customer-centric approach to shaping brand strategies
  • Experience in brand and agency/consulting firms to see a variety of brand strategy application
  • You thrive in fast-paced environments and are comfortable with change and operating without all of the information
  • High level of interdepence in order to push big projects with multiple statekholder and touchpoints
  • Experience building a brand
  • Strong Powerpoint and presentation skills
  • What we offer:

  • ๐Ÿš€ Stock options for all full-time employees! We believe everyone deserves a piece of ownership for when we become the Disney of the 21st Century
  • ๐Ÿš€ Newly launched 401k to help you save and invest in your future (US)
  • ๐Ÿš€ Health benefits that align with your local market, offering a variety of different coverages for medical, dental and vision
  • ๐Ÿš€ A hybrid model in San Francisco and Berlin offices where 3 days per week are dedicated to in-person collaboration in parallel with remote work
  • ๐Ÿš€ Lunches served in San Francisco Tuesday, Wednesday, Thursday
  • ๐Ÿš€ Lunches and dinners served in Berlin Tuesday, Wednesday, Thursday
  • ๐Ÿš€ Professional coaching for People Managers and employees who have been with Inkitt for 2+ years
  • ๐Ÿš€ Dedicated budget for team-building events
  • ๐Ÿš€ Employee Referral Bonus
  • ๐Ÿš€ Free access to our Galatea App, get your read on
  • ๐Ÿš€ Unlimited budget for self-development books, on us
  • ๐Ÿš€ Donation to charity of your choice on your work anniversary
  • ๐Ÿš€ Stocked micro-kitchens with snacks and drinks to keep you energized
  • ๐Ÿš€ Class Pass health club for US Inkers to feel their best!
  • ๐Ÿš€ Berlin'ers gym membership
  • ๐Ÿš€ Berlin'ers virtual assistant
  • ๐Ÿš€ Arguably the best perk? Getting to bring your fur-ever friend to our Berlin and San Francisco offices
  • How we've been doing:

  • Weโ€™re a dynamic Series C startup backed by heavyweight investors like NEA, Khosla Ventures, and Kleiner Perkins ๐Ÿš€
  • Our mission is clear: to provide authors with an exciting platform that fuels their passion for writing and propels them toward new opportunities for discovery โœ๐Ÿป
  • We're excited to share weโ€™ve signed Entertainment 360 to represent Inkitt and our authors in the world of film and television! ๐ŸŽฌ
  • We aim to revolutionize digital storytelling, integrating artificial intelligence to distinguish compelling narratives. We recently secured $37m in Series C funding with investment led by Vinod Khosla of Khosla Ventures ๐ŸŒŸ
  • Additional Information

    At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

    We look forward to hearing from you!

    Check out ourCareers Blog๐Ÿ’ผ

    Follow us onInstagram&LinkedIn!๐Ÿ’ป

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