About the Role

We are looking for a strong, independent, and innovative leader for the content commerce vertical of Meesho . You will be working directly with the General Manager (GM), and all BU leaders to define the next 3-5 year vision for Meesho’s content strategy within the Meesho App and also across all social surfaces/platforms on the internet. This would include all long form , short form and all Live content video content. This role will contribute directly to the GMV/NMV growth of Meesho. You will be responsible for identifying the key growth levers, setting the priorities, coming up with solutions, partner collaboration and driving implementation in different types of projects.

What you will do

About content commerce: Content commerce has achieved Product-Market fit over the last 6 months and we are looking to scale this as the next biggest growth lever for Meesho. We are looking for a leader who can help the team with following

Long term Strategy / roadmap: Develop vision and long term strategy for content commerce vertical and drive execution to achieve NMV goals for both short term and long term. This role will be responsible for formulating the business strategy, Product strategy and partnerships. Some of the problem statements include:

Users: Improve the shopping experience of Meesho customers using video content in both inside and outside the app

Creators: Building the right monetization model for influencers/creators. Building a creator economy for shoppable content in social media platforms

Brand and sellers : Enable Brands and sellers on the platform to leverage content to improve their brand presence and growth on the platformPlatforms: Identify the right social platforms for distribution of content and enable seamless shopping experience for usersIdentify the synergies between live shopping content , short and long form video content and deliver great experiences for both creator and the user identify new and innovative formats based on user’s evolving content consumption and shopping behavior

Team building/coaching: We are expanding the content commerce across functions and we expect the leader to build a strong teamIdentify the right resources required to build a scalable business in content commerce like Business, Sales, Product, Engg, data science etcContribute directly to the hiring of the teamBuild a mission aligned team with proper mentoring and coaching

What you will need

8-12 years of total work experience with the following:

Experience in startups/tech companies in similar roles (monetization, business or growth) would be beneficial.

3+ years of experience in consulting from top-tier firms or leadership of a large business.

Preferably candidates with an MBA degree.

Outstanding leadership and organizational skills.

Excellent communication skills, both written and verbal.

Superior problem-solving and project management skills.

Strong track record with proven growth in your current organization.

Experience in team building, management, and coaching would be a plus.

Additional Information

About us

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Our Mission

Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over

1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "

Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.

We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.

Know more about Meesho here :

https://www.meesho.io/

Meesho

Director of Strategy & Operations - Content Commerce