Business Content Strategist

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 142 million registered learners as of December 31, 2023.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview:

We are seeking a strategic, data-driven, and entrepreneurial content strategist with a solid data-driven research background, and experience in EdTech or solutions consulting, to ensure that Coursera’s Business content catalog of Certificates, Degrees, and Courses meets the needs of our learners -- building skills to help them get top jobs and professional outcomes. This person should have extensive knowledge of the ecosystem of skills and technologies around various sub-topic areas in Business, e.g. Leadership, Finance, Marketing, and how Generative AI will impact jobs in these fields. In particular, you will have extensive research and analysis skills and will create a cohesive and data-driven content strategy with a bird’s eye view of on-platform demand, total addressable market, and Coursera’s differentiating characteristics. In addition to identifying the content that is needed to help build learners’ skills, this candidate will need to identify companies and universities to pursue to source this content.

While part of the role involves identifying these key areas of strategic investment, another meaty part of the job will involve consultation with our Partnerships teams as well as the companies and universities with which they partner. This consultation will be done in coordination with our Partnerships Managers and will range in scope from helping to identify specific topics in Business, to reviewing proposed curricula, to creating multi-year content plans that cut across departments and content formats (e.g., Courses, Degrees). 

You will also work cross-functionally with other teams that are helping to create and position content on the platform, such as our Content Production/Optimization, Marketing, and Product teams. In short, you must be very comfortable using data to make strategic recommendations, be a real team player, and also be passionate about education in data, machine learning, analytics, and related fields

Responsibilities:

• Ensure the catalog meets the needs of Coursera’s learners. This involves identifying in-demand jobs and skills in the field and influencing our Partnerships team to source content to meet those skills. 
• Consult with companies and universities (via Partnerships Managers) on strategic content opportunities in Business
• Curate and analyze Business catalogs
• Use data and domain knowledge to ensure the overall health of the Business domain at Coursera
• Present internally and externally to knowledge area experts and people without a background in Business on your recommendations

Basic Qualifications:

• Bachelor's degree 
• 4+ years of industry experience
• Demonstrated history in data analysis or research using Excel and/or other tools
• Possesses strategic thinking, problem-solving skills

Preferred Qualifications:

• MBA
• Experience with breaking down the more complex Business topics for beginner to advanced learners
• Experience analyzing and curating catalogs
• Excellent written and verbal communication skills, strong presentation skills
• Experience with EdTech strategy a plus

If this opportunity interests you, you might like these courses on Coursera:

• Google Project Management
• Leading People and Teams
• Strategic Leadership and Management 

Compensation: 

Coursera offers competitive pay and equitable compensation practices. Our job titles may span more than one career level. The targeted hiring base salary range for this role is between $105,000 and $131,000. The actual base pay is dependent upon many factors, including but not limited to: prior work experiences, training/education, transferable skills, business needs, and geographical location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for variable pay, equity, and benefits.

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