Why join Nextech?
We are a leader in specialty healthcare technology solutions, headquartered in Tampa, FL.
We are an ever-growing team, guided by our iCREATE values of Integrity, Collaboration, Respect, Empowerment, Accountability, Trust, and Excellence. We hold these values in high regard and are driven to succeed in all we do.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com.
JobSummary
As a Product Market Researcher who is part of the Product Management function, you will support the entire Product team by collecting, analyzing, and delivering vital insights that guide informed strategic decisions, drive growth, and maintain a competitive edge in the market. You will also aid in creating an efficient environment for the product team to thrive.
This role will leverage your qualitative and analytical research skills and partner closely with Product Management leadership to deliver data-driven insights, drive visibility and understanding of core trends, analyze customer behavior and business drivers.
Our ideal candidate is passionate about research and data and loves deriving business insights from it, is a flexible, creative thinker, and cares about both speed and accuracy.
All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.
Essential Functions
Design, plan and conduct in-depth market research on B2B healthcare practice management and EHR healthcare technology solutions. Identify key trends and benchmarks in terms of services and offerings, and help identify emerging opportunities for growth
o Monitor and analyze competitor behavior, product offerings, and marketing strategies via primary and secondary research to stay ahead in the market and clearly link research to design and product strategy
o Gather and summarize secondary research from relevant industry publications
o Design and execute primary research via 1:1 and group interviews with customers, prospects, and industry experts at conferences, onsite at practices, and remotely conducted interviews
Support the management and collection of product analytics via Pendo
o Collaborate with product owners to add new tracking when features roll out
o Monitor progress and flag issues that require qualitative research
o Create reports that quantify product features - with a baseline measurement and trackable improvements
Quickly create comprehensive reports and presentations to summarize insights and recommendations for leadership on an ongoing basis
Develop a deep understanding of Nextech products and customers
Manage multiple research initiatives simultaneously while maintaining quality, accuracy, and timelines
Collaborate closely with internal and external stakeholders across functions and roles to gather knowledge, inspire confidence, and help integrate research findings into strategy
Assist as needed with qualitative and quantitative research for competitors and product segments to proactively identify and assess new business opportunities and threats to Nextech’s strategic imperatives (both Enterprise and SMB focused)
Contribute input to the development of product management data collection templates and workflows
Contribute to upholding best practice research standards and mentoring others in the organization
Carry out additional responsibilities as assigned based on business need Minimum Requirements
A bachelor’s degree, ideally in a relevant field (e.g., Marketing, Business, Software, Psychology, Human Factors, or related design and product fields).
4+ years of working in market research, ideally with B2B and/or Healthcare experience
o Ability to scope, plan, and lead research studies
o Familiarity with a variety of methodologies (benchmarking, contextual inquiry, user experience, exploratory/generative research, etc.)
Proficient in utilizing Microsoft Office tools, including Word, PowerPoint, and Excel
Strong attention to detail, and excellent organization and time management skills
Proven experience in managing multiple priorities and meeting deadlines in a fast-paced agile environment
Adaptability, flexibility, and a willingness to work within changing priorities, including ad-hoc requests
Proven ability to collect, organize, and analyze qualitative and quantitative market and product data to meaningful insights that are actionable for the organization
Proven experience generating reports and presentation slides to summarize findings and results
Strong problem-solving skills with a strategic mindset and a proven ability to communicate effectively Preferred Qualifications
Experience with usability testing digital products and interacting with Design and Product teams
Experience with survey products (Forms, Alchemer), Pendo, JIRA, Figma, AHA, Salesforce, Confluence
4+ years of experience in SaaS with a business analyst, products admin, operations, market research, analytics or comparable SaaS product experience Total Rewards
5 free mental health counseling sessions annually
Flexible Time Off: take time off when you need it without worrying about available hours
10 paid holidays + 1 floating holiday
Generous annual bonus opportunity
iCREATE Employee Recognition Program
Insurance : Choice of Medical, Dental, and Vision plans
Wellness Program including discounts on medical premiums
Health Savings Account
Flexible Spending Account
Volunteer Time Off
100% Company-Paid Parental leave
401(k) with Employer Match
100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
Company-Sponsored 529 College Savings Plan
Corporate Discounts on Retail, Travel, and Entertainment
Pet Insurance options Working Environment/Physical Demands
Primarily a remote role.
Limited travel as needed for team meetings or other types of onsites.
Activities require a significant amount of work in front of a computer monitor.
