See yourself at Twilio

Join the team as our next Growth and Lifecycle Campaign Manager 

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a globally anti-racist, anti-oppressive, anti-bias company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.

About the job

This position is needed to drive Growth Marketing and Lifecycle Programs for Twiio’s Communications business. The right candidate will support our Self Service function and report to our Director of Growth Marketing. In this role, you will help set program strategy to support your business unit, own and report out on OKRs, and create original campaigns as needed. The ideal candidate is agile, a skilled communicator, has strong people skills, and a history of driving Growth Marketing results with content. 

Responsibilities

In this role, you’ll:

• Design and execute strategic end-to-end campaigns that both engage and grow our Self-service customers.
• Plan and launch lifecycle marketing programs that focus on driving revenue and customer lifetime value through targeted retention, upselling and cross-selling initiatives.
• Develop and manage customer segmentation strategies to identify opportunities for growing our Self service customer spend based on customer behavior and preferences.
• Orchestrate engagement between Marketing, Product, Content and Sales to provide the customer with the right support at the right time in their journey. 
• Create and implement customer journey maps to identify key touchpoints and opportunities for Growth.
• Develop and manage testing and optimization strategies to improve the effectiveness of Campaigns.
• Develop scalable, repeatable program methodologies that can be scaled both regionally and globally.
• Work with a team of Growth and lifecycle marketing managers to innovate on customer engagement.
• Act as an advocate for Twilio’s customers: you’ll wear the customers’ shoes and become a trusted partner, making sure we are always putting our customers first.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 3-5 years of experience in marketing with a focus on Growth and lifecycle management.
• Excellent communication and collaboration skills, with the ability to work independently, and cross-functionally.
• Highly organized, with strong project management skills and attention to detail.
• Deep understanding of the customer journey and the ability to create content that resonates with target audiences at every stage of the funnel
• Ability to juggle multiple projects in a fast-paced environment.
• A passion for and knowledge of Growth and lifecycle marketing trends .

Desired:

• Experience with marketing automation tools such as Marketo, or Salesforce Marketing Cloud is preferred.
• Strong analytical skills and the ability to use data to inform decision-making; experience in Tableau, Looker, Google Analytics is a plus.

Location 

This role will be remote, and based in the USA.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York, and Washington. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado: $92,800 to $116,000 
• Based in New York, Washington State, or California (outside of the San Francisco Bay area): $98,320 - $122,900
• Based in the San Francisco Bay area, California: $109,200 - $136,500
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.