Allworth Financial (www.allworthfinancial.com) is an independent investment financial advisory firm that specializes in retirement planning, investment advising, and 401(k) management with a direct approach to financial planning. Allworth Financial delivers long- and short-term investment planning solutions and advice to help clients achieve their goals and plan strategically for retirement.
Allworth Financial is a high growth, private equity backed, multi branch Registered Investment Advisor. Founded in Sacramento, California, in 1993, and still run by its original founders, Scott Hanson and Pat McClain, Allworth is primarily a fee-based, employee-centric fiduciary advisory firm, that prides itself on emphasizing client well-being and education. The business is a multi-billion dollar firm and is on track for continued growth through both acquisitions and strong organic growth. Allworth is considered a great place to work and was once again given the prestigious “Circle of Excellence” award by the National Business Research Institute for employee and client satisfaction in 2021, placing it among the best-loved brands in America. Allworth Financial was also recognized as a Barron's Top 40 RIA in 2022.
Allworth Financial is looking for an experienced sr. copywriter who will lead our efforts in producing clear, persuasive communications through online and offline media. This senior associate will be a key member of the team charged with bringing the Allworth brand and our services to life through words.
This role is full-time exempt position with a Salary range of $90,000 to $105,000. This is a hybrid position and can be performed in one of the following offices: Greater Sacramento region/ Bay Area, CA/ Dallas, Texas/ Denver, Colorado/ Cincinnati, Ohio / Atlanta, Georgia/ Seattle, Washington.
Responsibilities
- Create copy for advertising campaigns for both digital media (paid search / display / paid social) and offline media (direct mail, radio, CTV/TV).
- Craft compelling messaging, attention-grabbing headlines, emotional triggers, and effective hooks to connect and encourage further engagement.
- Ideate copy a/b testing to discover and learn more about user’s behavior on the website and in campaigns. Always testing the impact of headlines, subject lines, CTAs, and more.
- Able to take assigned projects from initial concept to completion, managing every step of the process along the way and provide appropriate feedback and updates when needed.
- Work with channel owners to lower the customer acquisition cost.
- Able to work with creative counterparts to help realize concepts from copy to design.
- Experience working within a marketing project management system (Monday.com, Asana, ProofHub, Clarizen, Basecamp, etc.)
Skills
- Understands the needs of the Allworth target profiles and uses skillfully crafted language to inspire confidence in the brand.
- Has experience in using copy in optimizing conversion rates in digital ads
- Has a strong grasp of English language and grammar rules.
- Carefully proofreads and edits content for clarity and accuracy.
- Uses the appropriate brand “voice” and messaging to connect with audiences.
- Writes copy that is plain-speaking, free of jargon, and never boring.
- Explains complicated ideas/concepts in a clear and concise manner.
- Knows how to use storytelling to stir emotions in the reader.
- Understands SEO.
- Knows how to craft short form copy that is highly persuasive.
- Able to work within creative briefs and meet tight deadlines outlined by the client/production team.
- Highly organized with demonstrated initiative and ability to work independently while handling multiple tasks.
- Able to work collaboratively with other team members, divisions, and vendors.
- Skilled at conveying written concepts with design counterparts to achieve quality results.
- Works with internal clients to meet expectations – and able to alter direction when necessary.
Qualifications
- 10+ years in communications; 5+ years in direct marketing/advertising copywriting
- Bachelor's or Master's degree in marketing, communications, journalism or other marketing related disciplines preferred.
BENEFITS
We value our associates’ time and effort. Our commitment to your success is enhanced by our competitive base pay and an extensive benefits package, including:
- Medical: Blue Shield (HMO, PPOs and HDHP with HSA) plans and Kaiser (HMO and HDHP with HSA) plans for California associates
- Dental insurance with MetLife
- Vision insurance with VSP
- Optional supplemental benefits
- Healthcare savings accounts with company contribution
- Flexible spending accounts
- Flexible working arrangements
- Generous 401K contributions
- Exempt associates qualify for our flexible paid time off policy.
- Non-Exempt associates will receive 25.5 days of paid time off annually, which includes holidays, during the first three years of employment.
- Option to participate in our Equity Purchase Program
- Future growth opportunities within the company
In addition, we work to maintain the best possible environment for our associates, where people can learn and grow with the firm. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.
Benefits are available to full-time associates who work more than 30 hours a week.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. Typical reporting relationships are described, but actual relationships may vary in some instances. This job description is not intended to be an exhaustive list of all responsibilities, duties, skills, or knowledge required of personnel classified in this job.
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