Director of Marketing | Digitally Native HairCo

StealthCo is the first digitally native hair restoration clinic for the modern patient. The Company is disrupting the $50B+ hair restoration market by creating a journey that is accessible and easy to navigate, while empowering patients to recapture their confidence with dignity and ease.

StealthCo’s care journey will be high-touch and will allow patients to engage virtually and in its first clinic opening in New York City in 2023. StealthCo’s core service offering is focused on surgical hair transplants combined with a range of non-surgical services, medications, and over-the-counter options for durable results to maintain and restore one’s hair. StealthCo is creating a personalized and concierge-like member experience from consultation through recovery that is grounded in transparency and convenience with best-in-class clinical outcomes and a purpose-built digital platform.

As the Director of Marketing, you will own all of StealthCo’s marketing activities as we prepare for launch, open our first clinic, and scale into more markets. You will work with and report to StealthCo’s CEO to define, build, and lead the Company’s go-to-market strategy.

• Develop a marketing plan & budget across key channels including (paid) social, search, and SEO
• Build & source creative content to promote StealthCo across channels
• Test & iterate on most effective customer acquisition channels, landing pages, and website content
• Develop marketing analytics & dashboards to track performance
• Develop key scripts, collateral, and touchpoints to convert leads from consult booking to treatment

• You have 5-7 years of experience in digital consumer marketing
  • You have 2+ years of experience with Google AdWords
  • You have 2+ years of experience with Meta Business Suite
• You’ve led a growth marketing function
• You have successfully managed partners & agencies to develop comprehensive marketing programs
• You’ve created KPIs and dashboards to measure channel performance
• You’ve scaled marketing channels through campaigns & creative optimizations

• You are familiar with major customer acquisition channels and platforms
• You have the technical expertise to run complex campaigns and measure outcome
• You are fluent in data analytics and major marketing software
• You understand key customer-level performance metrics and analysis (e.g. CAC, retention, LTV)

• Communicates Effectively: You are effective in a variety of communication settings: one-on-one, small and large groups, or among diverse styles and position levels. You attentively listen to others, adjust to fit the audience and the message. Provide timely and helpful information to others across the organization.
• Drives Results: You have a strong bottom-line orientation. Persist in accomplishing objectives despite obstacles and setbacks. Have a track record of exceeding goals successfully. Push yourself and help others achieve results. Consistently achieve results, even under tough circumstances.
• Manages Ambiguity: You deal comfortably with the uncertainty of change, and effectively handle risk. Can decide and act without having the total picture. You are calm, and productive, even when things are up in the air. Deal constructively with problems that do not have clear solutions or outcomes. Operate effectively, even when things are not certain or the way forward is unclear.

You will work out of one of the following locations:

• In-office: New York, NY

• Remote: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming

Additional Information:

Full-time base salary range of $150,000 - $180,000 plus equity