Account Based Marketing Specialist

📋 Description

• Develop and execute ABM campaigns targeting learning and development orgs
• Partner with Sales/Marketing to define target accounts, personas, messaging
• Coordinate multi-channel campaigns across digital channels and assets
• Create synchronized ABM plays with brand-aligned messaging
• Develop tailored assets (emails, brochures, landing pages, content)
• Collaborate with Design to craft high-impact campaigns

🎯 Requirements

• 5+ years in B2B marketing; at least 2 years in ABM or field marketing
• Proven ABM/demand gen with measurable results
• Desirable familiarity with Learning & Development industry
• Strong understanding of B2B marketing, buyer journeys, lead gen
• Hands-on with CRM (prefer HubSpot); maintain campaign/account data
• Strong analytics to interpret data and optimize campaigns

🎁 Benefits

• Full-time remote position
• Salary negotiable based on experience
• Opportunity to work on strategic ABM in Learning & Development
• Globally distributed, collaborative environment
• Influence account engagement strategy with Sales/Marketing leadership
• Flexible environment with virtual collaboration