Analista de Marketing Analytics Sênior

📋 Description

• Collect, consolidate, transform, and analyze data from media platforms, Web Analytics, CRM systems
• Develop and maintain management dashboards and reports using Power BI and Looker Studio, ensuring
• Conduct quantitative and qualitative analyses to identify trends, opportunities, risks, and
• Implement, monitor, and validate tags, pixels, events, and measurement frameworks across websites
• Integrate information from media, CRM, Analytics, and internal sources to create a unified view of
• Monitor data quality, consistency, and reliability, investigating discrepancies and coordinating

🎯 Requirements

• Advanced Excel skills for data manipulation, analysis, and reporting.
• Experience with Power BI, including data modeling, DAX, and dashboard development.
• Working knowledge of SQL for data querying and extraction.
• Experience with Web Analytics, particularly GA4, Google Tag Manager, and digital measurement
• Experience working with CRM platforms, preferably Salesforce, HubSpot, and/or Insider.
• Knowledge of implementing and validating tags, pixels, tracking events, and conversion measurements.

Nice to have:

• Experience with Google Ads, Meta Ads, and other media platforms.
• Knowledge of BigQuery and/or cloud databases.
• Experience with ETL processes, data automation, and integrations.
• Python skills for data analysis and transformation.
• Experience with attribution modeling and campaign measurement.
• Background in education, e-commerce, or other data-driven digital businesses.

🎁 Benefits

• Hybrid work model in São Paulo (SP) or Rio de Janeiro (RJ).
• Meal and food allowance.
• Transportation allowance.
• Health and dental insurance.
• Life insurance.
• Gympass / Wellhub.