Assistant Manager, CRM

📋 Description

• Own end-to-end CRM lifecycle campaigns across channels (email, SMS, Push, In-App).
• Define audiences, content strategy, and user journeys; test and launch campaigns.
• Champion personalized, one-to-one communication using segmentation and insights.
• Collaborate with Data Science to launch/live campaigns and analyze results.
• Identify growth opportunities with regional/local marketing teams.
• Be SME for CRM, advising on best practices and scaling campaigns.

🎯 Requirements

• 5+ years in Marketing or Business Strategy for B2C lifecycle needs.
• Bachelor's in CS, Engineering, Marketing, or Digital Media.
• Experience designing, developing, testing, launching complex CRM campaigns.
• Strong PM and stakeholder engagement skills.
• Familiarity with Push, SMS, In-App, Email multi-channel comms.
• Data-driven with ability to translate data into insights and new strategies.

🎁 Benefits

• Term Life Insurance and Medical Insurance.
• GrabFlex benefits package.
• Parental and birthday leave; LASA volunteering leave.
• Grabber Assistance Programme; FlexWork arrangements.