Associate Director, Direct I/O

📋 Description

• Lead planning of always-on, seasonal, and ad hoc campaigns across direct partner media
• Understand client business, objectives, and KPIs; align media program with strategy
• Collaborate with integrated media strategy leads to ladder Direct media to overarching plan
• Lead RFP process; deliver final recommendations to clients
• Increase team efficiency across planning, activation, reporting, and Ad Ops
• Negotiate inclusions, rates, and terms with partners; develop internal best practices

🎯 Requirements

• 5+ years of directly related experience; full-funnel marketing preferred
• Expert knowledge of digital media: display, video, social, content; programmatic familiarity a plus
• Strong experience planning large publisher direct programs; RFP leadership; partner evaluation
• Proven ability to multitask, manage multiple projects, meet tight deadlines
• Proven track record building relationships with vendors and executing campaigns
• Strong process development skills; experience training others; curiosity to challenge status quo

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave