Associate Product Marketing Manager

📋 Description

• Understand user and buyer needs to create personas, positioning, and messaging
• Coordinate and execute product releases, internal communications, and multi-channel enablement
• Partner with cross-functional teams to drive Esri adoption to GIS and analytics audiences
• Create engaging content: web pages, videos, case studies, releases
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance

🎯 Requirements

• 1+ years in product, industry, or corporate marketing, communications, or related field
• Proven verbal and written communications; convey technical info to non-technical audiences
• Strong interpersonal skills; thrives in cross-functional teams
• Experience with marketing technology and common marketing concepts
• Bachelor's degree in business, marketing, or related field
• Travel 10-20% for meetings, events and/or tradeshows

🎁 Benefits

• Comprehensive health and welfare benefits (medical, dental, vision)
• Basic and supplemental life insurance
• 401(k) with profit sharing
• 80 hours vacation leave accrual
• Twelve paid holidays per year
• Opportunities for personal and professional growth