Audience Marketing Manager

📋 Description

• Own audience segmentation and personas across acquisition, activation and retention
• Develop membership base into stronger loyalty proposition with teams
• Plan and run always-on paid digital activity alongside campaign marketing
• Use market research and audience insight to shape targeting and messaging
• Manage a small marketing team and budget, including external partners
• Build measurement framework and report performance across campaigns

🎯 Requirements

• Performance marketing background accountable for acquisition, growth and retention
• Segmentation and lifecycle marketing: define audiences, build funnel, prove moves
• Integrated campaign delivery across digital and traditional channels
• Strong analytical skills: attribution, evaluation and audience research
• Experience managing a small team and significant budget, meeting deadlines
• Confidence negotiating partnerships to extend reach beyond paid media

🎁 Benefits

• Canberra based, hybrid working
• Salary: $143,000 to $164,000 total package
• Relocation support if moving for role
• Flexible working, most of the team two days a week from home
• Healthy training budget and financial assistance towards further study