B2B Paid Advertising Specialist

📋 Description

• Support execution and performance of paid advertising campaigns across client books of business.
• Collaborate with lead Strategist or independently own end-to-end strategy for core clients.
• Manage reporting, optimizations, and routine campaign management.
• Leverage AI tools to improve efficiency and insights where applicable.
• Prioritize client objectives, constraints, and brand nuances in decisions.
• Deliver on-time launches and updates for campaigns and deliverables.

🎯 Requirements

• 1-2 years in digital marketing; agency experience a plus
• 1+ years Direct Response marketing in E-Commerce; Lead Gen and B2B a plus
• 1+ years experience with Meta or Google Ads; other platforms a plus
• 1+ years leading paid advertising strategy for DR marketing
• 1+ years experience with Google Analytics, Shopify; other platforms a plus
• 1 year client-facing experience and strong Excel skills

🎁 Benefits

• Base salary + commission opportunities
• Prepaid Medicine Plan
• Flexible work environment: fully remote, in-office, or hybrid
• WFH stipend and employee benefits
• Opportunities for growth and leadership
• DEI initiatives and professional development programs