B2B Paid Advertising Strategist

📋 Description

• Own execution, performance, and growth of paid campaigns for clients.
• Collaborate with account leadership to evolve strategy within the media mix.
• Manage reporting, optimizations, client communication, and keyword/ad copy work.
• Provide insights and forward-thinking strategy to drive performance.
• Lead channel testing and roadmap maintenance for ongoing experiments.
• Maintain proactive internal communication on performance and strategy.

🎯 Requirements

• 2-3 years in digital marketing; 1-2 years in an agency setting.
• Hands-on with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other networks.
• Experience with bid optimization, keyword research, ad copy, and campaign strategy.
• Proficiency with Google Analytics and Office suites.
• Strong communication, organization, and client-facing presentation skills.
• Fluent English (advanced spoken/written).

🎁 Benefits

• Base salary + commission opportunities.
• Prepaid Medical Plan and PTO/vacation policy.
• Flexible work environment: fully remote, in-office, or hybrid.
• WFH stipend (COP) and employee support programs.
• Paid holidays and DEI initiatives support.