Brand and Marketing Manager JYSK Bulgaria

📋 Description

• Work closely with national and international stakeholders
• Actively help shaping our brand positioning and campaigns together with your team
• Primarily work from the Head office in Bozhurishte, with limited national and international travel
• Report directly to the Country Director for Romania and Bulgaria, with a matrix reporting line to

🎯 Requirements

• Implement centrally defined marketing activities locally and nationally
• Handle and execute locally bought media
• Secure local ownership of JYSK's brand identity and positioning
• Select appropriate media, influencers, and channels for local campaigns
• Optimize campaigns and negotiate favorable conditions with external partners
• Ensure compliance with marketing laws

🎁 Benefits

• Opportunities for development through training and mentoring
• Structured onboarding programme
• Employee discount for the stores
• Discounts for external company partners
• Monthly food vouchers 102,26 EUR
• Additional Health Insurance