AbbVie

10,001+ employees
1716 jobs posted

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Brand Manager

Added

12 days ago

Location

🇨🇳 Shanghai

Type

Full time

Salary

Salary not provided

Related skills

brand management market research marketing digital marketing healthcare

Why Job Hunt? Let AI Run Your Business

Describe it — AI builds, launches & grows it.

📋 Description

Conduct field calls with field team to analyze market trends and competition
Develop marketing programs and tools aligned to business goals
Plan marketing portfolio and budget; coordinate regional execution
Collaborate with Medical and cross-functions to create marketing materials
Set objectives, strategies, tactics, and forecasts for the product
Lead brand strategy and market share growth

🎯 Requirements

Bachelor’s degree or equivalent
Experience in biotech/pharmaceutical marketing with proven success
Ability to translate strategies into actionable marketing actions
Ability to lead and coordinate cross-functional teams
Knowledge of the healthcare marketing environment
Knowledge of strategic and tactical marketing including digital

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