Define global brand DNA; ensure consistent voice/identity across app/web/social/offline.
Lead end-to-end large-scale campaigns, from World Cup sponsorships to local activations.
Craft stories bridging Western Crypto Twitter and Asian/Chinese crypto landscape.
Monitor industry trends and competitor moves to stay top-of-mind for traders.
Manage internal/external agencies to produce assets, videos, and copy.
Coordinate with PR/Legal to protect brand during volatility or regulatory shifts.

🎯 Requirements

5+ years brand management; experience with top-tier exchange, fintech, or unicorn tech.
Mandarin Chinese (native) and professional English.
Deep understanding of blockchain, DeFi, NFTs, and crypto trader psychology.
Turn sentiment data and SOV metrics into actionable marketing strategies.
Lead cross-functional teams and external vendors in fast-paced environments.

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