Brand Manager (Global Crypto Exchange)

📋 Description

• Brand Strategy & Positioning: Define global brand DNA; ensure consistent voice/ visuals across touchpoints.
• Integrated Campaigns: Lead end-to-end brand campaigns, from sponsorships to activations.
• Cross-Cultural Narrative: Craft stories bridging Western Crypto Twitter and Asian markets.
• Market Intelligence: Monitor trends and competitor moves to stay top-of-mind.
• Creative Oversight: Manage agencies to produce assets, videos, and copy.
• Crisis Management: Work with PR and Legal to protect brand during volatility.

🎯 Requirements

• Experience: 5+ years in brand management at top-tier exchange, fintech, or unicorn.
• Language: Native Mandarin; professional English.
• Crypto Native: Deep understanding of blockchain, DeFi, NFTs, and crypto traders.
• Analytical Rigor: Turn brand sentiment and SOV data into strategies.
• Leadership: Lead cross-functional teams and external vendors.