Hyphen Connect

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Brand Manager (Global Crypto Exchange)

Added

3 hours ago

Location

🇨🇳 China

Type

Full time

Salary

Salary not provided

Related skills

brand management campaign management blockchain crypto public relations

📋 Description

Brand strategy and global identity across all touchpoints.
Lead end-to-end campaigns, from sponsorships to activations.
Craft cross-cultural narratives for Western and Asian markets.
Monitor industry trends and competitor moves.
Oversee creative assets and copy with agencies.
Coordinate PR and legal during volatility or regulatory shifts.

🎯 Requirements

5+ years in brand management at top-tier exchanges, fintech, or unicorns.
Native Mandarin and professional English proficiency.
Deep understanding of blockchain, DeFi, NFTs, and crypto traders.
Turn brand sentiment and SOV data into actionable strategies.
Proven leadership of cross-functional teams and external vendors.

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