Brand Strategy & Positioning: Define global brand DNA across touchpoints.
Integrated Campaigns: Lead end-to-end large-scale campaigns and activations.
Cross-Cultural Narrative: Bridge Western Crypto Twitter culture with Asian markets.
Market Intelligence: Track industry trends and competitor moves.
Creative Oversight: Manage agencies to produce assets, videos, and copy.
Crisis Management: Coordinate with PR/Legal during volatility or regulation.

🎯 Requirements

5+ years in brand management, with top-tier exchange/global fintech/unicorn.
Native-level Mandarin Chinese; professional English.
Crypto native: strong knowledge of blockchain, DeFi, NFTs, and trader psychology.
Analytical rigor: translate sentiment data and SOV into strategies.
Leadership: proven ability to lead cross-functional teams and vendors.

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