Brand Strategy & Positioning: define global DNA; ensure consistent voice/visuals across touchpoints.
Integrated Campaigns: lead end-to-end campaigns, from sponsorships to activations.
Cross-Cultural Narrative: craft stories for Western Crypto Twitter and Asian markets.
Market Intelligence: monitor trends and competitors to stay top-of-mind for traders.
Creative Oversight: manage agencies to produce assets, videos, and copy.
Crisis Management: protect brand with PR/Legal during volatility or regulatory shifts.

🎯 Requirements

Experience: 5+ years in brand management at a top-tier exchange, fintech, or unicorn.
Language: Native Mandarin (written/spoken) and English proficiency.
Crypto Native: deep understanding of blockchain, DeFi, NFTs, and trader psychology.
Analytical Rigor: translate sentiment data and SOV metrics into actionable strategies.
Leadership: proven ability to lead cross-functional teams and external vendors.

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