Brand Media Strategy  Analytics Manager

📋 Description

• Lead strategy and deployment of brand media across digital and offline channels.
• Partner on full-funnel media strategy with Growth to drive high-intent pipelines.
• Manage strategic allocation of brand media budget to balance goals.
• Guide agencies to build plans with precise targeting and frequency caps.
• Collaborate with growth and data teams on audience strategies and model inputs.
• Map upper-funnel investments to downstream growth metrics (MMM).

🎯 Requirements

• 7+ years of paid media management experience.
• Experience with growth performance or lifecycle marketing journeys.
• Deep knowledge of brand-heavy and digital platforms (OOH, TV, Meta, YouTube, TikTok).
• Proven success guiding top-tier media agencies and negotiating inventory.
• Strong brand health tracking plus performance metrics (CAC, LTV, ROAS).
• Excellent cross-functional communication and alignment skills.

🎁 Benefits

• Discretionary annual bonus program.
• Equity incentive plan.
• Generous Company benefits program.