Brand Narrative and Asset Strategist

📋 Description

• Hands-on role to write, produce, and ship content across formats—blog posts, whitepapers, case
• Shape narrative strategy and asset plan from campaign briefs; translate briefs into a coherent
• Build and manage an always-on brand program, including asset plans and narrative execution across
• Develop production plans aligned to campaign timing, audience, and messaging; identify gaps and
• Collaborate with Director, Integrated Campaigns and cross-functional teams to align content with
• Track asset performance and refine strategy using engagement, conversion, and pipeline data.

🎯 Requirements

• Strong writing and editing across formats with ability to tailor tone per audience and channel.
• Experience translating complex technical/product concepts into clear narratives for technical and
• Proven ability to manage multiple production timelines and work with freelancers/agencies when
• Ability to produce or oversee production of assets and maintain editorial standards; hands-on with
• Experience with content performance, SEO basics, and measuring impact (analytics tools like Google
• CRM/marketing automation familiarity (HubSpot, Salesforce, or equivalent) and ability to align

🎁 Benefits

• Competitive compensation package with base salary, bonus potential, and comprehensive benefits.
• Hybrid work arrangement at Burlington, MA headquarters with opportunities for collaboration across
• Access to narrative strategy, editorial calendar, and cross-functional collaboration to influence