Channel Marketing Manager (Partner Growth)

📋 Description

• Own channel marketing motion end-to-end for MSPs, resellers, and VARs.
• Develop annual Channel Marketing Plan with budget, events, and campaigns.
• Serve as main marketing contact for Channel Sales; run biweekly meetings and manage assets.
• Own program performance reporting: pipeline influence, partner engagement, event ROI, and revenue
• Extend partner playbooks: onboarding, enablement, toolkits, and self-serve assets.
• Drive proactive partner demand generation tied to pipeline and ARR targets.

🎯 Requirements

• 7+ years in B2B channel/partner or field marketing (MSP/reseller/VAR in SaaS/tech).
• End-to-end program ownership: strategy, budget, execution, reporting.
• Experience planning/executing partner events (sponsorships to follow-up).
• Experience building partner lifecycle emails (onboarding, engagement) with marketing ops/automation.
• Track record turning reactive work into proactive planning; calendar-driven approach.
• Strong cross-functional collaboration across Growth Marketing, Channel Sales, and Marketing Ops.

🎁 Benefits

• Remote work with global teammates.
• Opportunities to work with security/open source tech markets.
• Diversity and inclusion-focused culture with strong team support.
• Growth and development through in-house programs and communities.