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Nexton

Chef de projet CRM & Engagement H/F

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Marketing
Added
10 minutes ago
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Type
Full time
Salary
Salary not provided
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Related skills

crm retention email omnichannel automation
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📋 Description

  • CRM strategy for Mobile Engagement, with email synergies
  • Activation scenarios: lifecycle, opt-ins, retention, upsell
  • Manage CRM-owned campaigns: briefs, planning, analysis
  • Coordinate Mobile Engagement CRM projects: push, in-app, geolocation
  • Data governance: KPIs, performance, optimization
  • Define governance, rules, prioritization, and planning

Qualifications

  • Experience in CRM, lifecycle management, retention, or marketing automation
  • Omnichannel activation: email, push, in-app
  • Strong digital mindset; mobile activation (push, in-app, wallet, geolocation)
  • Data literacy: KPIs, reporting, optimization recommendations
  • Ability to scope, coordinate, and drive cross-functional topics

🎁 Benefits

  • Dynamic communities and Meet Ups
  • Training and career development opportunities
  • Sports and festive events
  • Mobility package to support sustainable transport
  • Latest-gen phone provided
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