Hyphen Connect

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Hyphen Connect

Chief Marketing Officer (Mandarin Speaking/ Open to relocate)

On site

Marketing

Added

9 hours ago

Location

🌍 Asia

Type

Full time

Salary

Salary not provided

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Related skills

growth marketing content strategy partnerships performance marketing brand strategy

📋 Description

Define and execute global brand strategy and positioning for trust and professionalism.
Build full-funnel growth models: performance marketing, content, and community growth.
Design global partner networks and incentives for IBs and KOLs across regions.
Lead go-to-market for core products like automated trading and copy-trading; monitor CPA, LTV, ROI.
Lead and scale a multidisciplinary marketing team with KPIs aligned to global goals.

🎯 Requirements

Bachelor's degree or above in Marketing, Finance, or related field.
5-10+ years in brand building, user growth, and marketing strategy.
Demonstrated leadership managing cross-functional teams of 10+.
Deep understanding of financial services or trading, IBs, and KOLs.
Strong data-driven mindset with proven ROI optimization.

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