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AbbVie

Commercial Analyst – Segmentation & Targeting

Hybrid
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1 hour ago
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Full time
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market research data visualization excel powerpoint segmentation
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📋 Description

  • Identify priority customer segments and size market opportunities
  • Analyze accounts, whitespace, and growth potential
  • Partner with Marketing and Sales on segment definitions and omnichannel messaging
  • Develop go-to-market strategies for specific segments
  • Prepare executive-ready summaries and dashboards for leadership
  • Support performance tracking of segmentation and field deployment initiatives

🎯 Requirements

  • Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or related field
  • 3–7 years in commercial strategy, segmentation/targeting, analytics, market research, or sales ops
  • Experience with external market data and competitor intelligence
  • Hands-on experience with customer segmentation frameworks
  • Experience analyzing account-level opportunities and whitespace
  • Excel, PowerPoint, and data visualization tools proficiency
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