Commercial GTM Leader, NordicTrack B2B

📋 Description

• Establish NordicTrack B2B as a credible commercial business.
• Own P&L and translate ambition into revenue growth.
• Build the go-to-market motion from strategy to revenue.
• Develop the channel and partnership ecosystem.
• Own pipeline, revenue, partner health, and results.
• Position NordicTrack in commercial markets with a Pilates/Strength focus.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 5–7 years in brand/marketing or GTM roles for physical products.
• Experience launching new products or categories requiring customer education.
• Ability to make decisions with incomplete information and drive progress.
• Strong creative judgment linking brand and performance to outcomes.
• Understanding of performance marketing, funnel economics, and ROI.

🎁 Benefits

• Remote work with US-based team collaboration.