Consultor(a) Especialista em Marketing Analytics(MMM)

📋 Description

• Lead end-to-end statistical consulting projects for marketing, from diagnosis to delivery and
• Develop and present Marketing Mix Modeling (MMM) solutions to measure media impact and inform
• Conduct incremental and causal-impact studies to assess true campaign effectiveness.
• Apply Shapley Values and multi-touch attribution techniques to allocate conversion credit.
• Build customer journey models using Markov Chains to understand channel contribution.
• Develop RFM segmentation and predictive LTV models to support retention, activation, acquisition

🎯 Requirements

• Experience with data visualization tools such as Power BI, Looker Studio, or similar.
• Practical knowledge of paid-media measurement platforms: Google Ads, Meta Ads, GA4, AppsFlyer.
• Experience with MMM libraries such as Robyn, LightweightMMM, or PyMC-Marketing.
• Strong understanding of MMM, incrementality, attribution, customer segmentation, and predictive
• Experience with cloud environments (GCP, AWS, Azure) and data platforms (BigQuery, Redshift
• Demonstrated practical application through publications, professional cases, portfolios, or

🎁 Benefits

• 100% remote work model.
• Opportunity to work on strategic Marketing Analytics and statistical consulting projects.
• Exposure to advanced methodologies including MMM, causal inference, attribution, customer journey
• Collaboration with multidisciplinary teams spanning Marketing, Media, BI, Data Engineering, and
• Opportunity to act as a technical reference and contribute to methodological development and best