Consumer GTM Lead, NordicTrack North America

📋 Description

• Own the NordicTrack North America consumer business as a high‑performing commercial engine across
• Define priority audiences, offers, and full‑funnel go‑to‑market across channels.
• Partner with Sales to drive traffic, conversion, AOV, and revenue targets.
• Build and run cross‑channel go‑to‑market from strategy to revenue.
• Align brand, media, retail, and merchandising into a cohesive conversion strategy.
• Own end‑to‑end traffic, conversion, revenue, and retention with Sales as channel P&L owner.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years in consumer go‑to‑market, retail, DTC, or e‑commerce for physical products.
• Experience owning conversion, retention, or full‑funnel performance across retail and/or DTC.
• Proven ability to translate demand into revenue and margin outcomes.
• Strong judgment and decision‑making with incomplete information.
• Clear writing and verbal communication; data‑driven storytelling.

🎁 Benefits

• Remote role in the United States with iFIT’s distributed workforce.
• Competitive pay range with potential for incentives.
• Collaborative, fast‑paced environment with a growth mindset.