Consumer & Market Insights Specialist

📋 Description

• Own strategy, methodology, and execution of market intelligence initiatives.
• Partner across teams to shape market positioning and growth opportunities.
• Develop category intelligence strategies for market dynamics and opportunities.
• Lead buyer and customer insight initiatives to improve messaging, pricing, packaging.
• Build segmentation frameworks for GTM strategies across regions.
• Create and manage brand intelligence programs, tracking perception and equity.

🎯 Requirements

• 5+ years in Market Research, Consumer Insights, or Market Intelligence (B2B SaaS/tech preferred).
• Proven insights shaping GTM strategies, pricing, product direction, or market expansion.
• Strong qualitative methods: interviews, win/loss, ethnography.
• Strong quantitative methods: surveys, segmentation, sizing.
• Experience using AI tools/agents (Claude, Gemini) to optimize research.
• Ability to align stakeholders across Product, Marketing, Sales, leadership.

🎁 Benefits

• Flexible hours with autonomy and accountability.
• Remote, hybrid, or office options depending on role.
• Birthday day off and additional recharge days.
• Meal/food allowance, transportation and wellness benefits.
• Cultural, leisure, and travel partnerships; health and life insurances.
• Parental leave, childcare support, and inclusion initiatives.