Consumer Services Marketing Account Director

📋 Description

• Own a portfolio of 4–6 consumer services accounts across home services, education, financial
• Lead strategy to optimize CPL, lead quality, and cost per acquired customer.
• Collaborate with client sales/ops teams to align marketing with what can be closed.
• Coordinate paid search, paid social, SEO, local, and creative teams under a single account strategy.
• Drive geographic expansion and local market prioritization for scale.
• Maintain multi-threaded client relationships and ensure ongoing use of Iris, Nova, Pulse, and Power

🎯 Requirements

• 6+ years in lead gen or consumer services marketing (agency or in-house).
• Deep understanding of lead funnel economics: CPL, lead-to-opportunity rate, CAC, LTV by source.
• Experience with clients that have sales teams and aligning marketing to sales capabilities.
• Comfort with paid search-heavy media and local campaign structures; familiarity with local SEO and
• Ability to shift focus between lead volume and lead quality to protect client outcomes.
• Proven track record of retaining and growing accounts.

🎁 Benefits

• Base USD salary plus commission opportunities
• Unlimited Time Off from day one
• Fully flexible work environment: remote, in-office, or hybrid
• Healthcare stipend: $50/month
• National Holidays + 2 Mental Health Recharge Days
• Growth opportunities and leadership within a fast-growing firm