Content Marketing Specialist

📋 Description

• Own content strategy for B2B, developing editorial plans across channels
• Plan, create, edit, publish, and optimise content for website, LinkedIn, campaigns, and lead magnets
• Lead content-driven SEO, AEO and GEO for visibility on search and AI platforms
• Collaborate on messaging and digital experiences with Marketing, Sales and leadership
• Drive demand, educate audiences, and support campaigns with conversion-focused content

🎯 Requirements

• 4–6 years in B2B content marketing or related discipline
• Strong portfolio of long-form and short-form B2B content
• Experience building content strategies and editorial plans
• Ability to ghostwrite for founders or senior leaders
• Editorial acumen, storytelling, and ability to drive content to action
• Experience with CMS, HubSpot, and SEO tools (Ahrefs, Semrush, Google Search Console)

🎁 Benefits

• Australian Dollar salary reference in job context
• Medical insurance and OPD coverage
• Home office setup allowance and internet allowance
• Wellness and gym allowances; team events; mental health support
• Open-door culture and flexible remote work