Brand strategy and storytelling: lead planning and distribution of brand content.
Multi-channel content: execute strategies across sites, social, communities, and PR.
Market insights: track trends to produce timely brand stories and analyses.
Social media management: plan content and engage communities on X, LinkedIn, Telegram, Discord.
Cross-functional collaboration: work with Design, Marketing, PR, and Product on multimedia output.
Data-driven optimization: analyze metrics and feedback to improve engagement ROI.

🎯 Requirements

Bachelor’s degree in Journalism, Communications, Marketing, or related field.
3+ years in brand content or content marketing, crypto/fintech preferred.
Deep understanding of blockchain ecosystem and market dynamics.
Exceptional writing/editing; translate tech concepts into accessible content.
Proven track record managing social media communities and growth.
Mandarin and English fluency (written and spoken).

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