Content Specialist (Web3/ Crypto Exchange)

📋 Description

• Lead planning, drafting, and distribution of high-quality brand content.
• Develop and execute content strategies across official websites, social channels, community groups, and PR channels.
• Monitor industry trends to produce timely brand stories, analyses, and deep-dive articles.
• Oversee content planning and community interaction on X, LinkedIn, Telegram, and Discord.
• Collaborate with Design/Marketing/PR/Product to produce multimedia assets.
• Analyze content performance metrics and feedback to improve ROI.

🎯 Requirements

• Bachelor’s degree or higher in Journalism, Communications, Marketing, or related field.
• 3+ years in brand content or content marketing, ideally in Cryptocurrency or Fintech.
• Deep understanding of the blockchain ecosystem and market dynamics.
• Exceptional writing and editing; translate complex concepts into accessible content.
• Proven track record managing social media communities and growth strategies.
• Native or professional fluency in Mandarin and English (writing and speaking).