Content Specialist (Web3/ Crypto Exchange)

📋 Description

• Branding strategy & storytelling: lead planning and distribution of content.
• Multi-channel execution: deliver content across sites, social, PR.
• Market insight: monitor trends to craft timely brand stories.
• Social media management: manage communities on X, LinkedIn, Telegram, Discord.
• Cross-functional collaboration: align with Design/Marketing/PR/Product on multimedia.
• Data-driven optimization: analyze metrics to improve engagement ROI.
• Event support: assist with AMAs, partnerships, and PR campaigns.

🎯 Requirements

• Education: Bachelor's in Journalism, Communications, Marketing, or related field.
• Experience: 3+ years in brand content or content marketing; crypto/fintech preferred.
• Industry Expertise: Deep blockchain knowledge and market dynamics.
• Content Excellence: Strong writing/editing; translate tech into accessible content.
• Platform Proficiency: Manage social media communities and growth.
• Language Skills: Fluency in Mandarin and English (written and spoken).
• Soft Skills: Cross-functional communication and remote work discipline.